7 Off page SEO activities you must do
The ones reading this article must surely be looking for ways to improve the SEO rankings of their website. SEO is basically bifurcated into two major parts, on-page SEO, and Off page SEO. As the name suggests, on-page SEO activities are those which take place on our website, off page SEO activities are those which are external to our website. Just writing a proficient content on your website and making it search engine optimized is not enough, you need to promote it on other domains too. Off page SEO activities are the activities by which we improve the pertinence of our website. These activities are carried out on other mediums like social media handles rather than a traditional website. Off page SEO activities usually consist of social media marketing and link building.
In this article, I am going to mention some Off page SEO activities which can drive a lot of traffic to your website:
Link building is one of the prime off-page strategies for making a website search engine optimized. Link building occurs when another website hyperlinks your website. Nowadays, links are considered as web currency. As you manage to make more links with another website, naturally more traffic gets directed to your website. Links get build when you make shareable content on your webpage. Link building assists the search engine to determine which webpage tops in query results.
Yes! Blogging. It is a fact that, internet users spend about 25% of their time reading blogs. So, if top bloggers write about your website, it will leave their readers curious and give a great boost to your website traffic. All you need to do is, find out top bloggers in your field and get them to write about your website. If you don’t find top bloggers, you can even write your own blog and share it in the comment section of various blogs. Search engine sneaks in these comments, which helps in increasing your website rankings.
Quora– a gold mine
Quora is a place where we can find the answer to any type of question. Quora is known for delivering authentic information to the reader, therefore, every reader trusts Quora. These days, a majority of people write and read on Quora. Hence, it is surely the best platform to improve the Off page SEO of a website. You can follow the topics related to your niche and then you can write creative answers educating the readers about your webpage. The answers in Quora are the best way to reach out to your audience.
Social bookmarking is simply tagging a webpage with a web-based tool you can access later, instead of saving them in your web browser. In this, you can save a website and even share it with other people. Hence, social bookmarking sites like Propeller, Dig etc helps in sharing your website. As these sites are bonafide, people trust the links shared in these, thereby increasing the audience to your website. Always remember to take care of the tags you use, as they help in increasing the website traffic and improving the Off page SEO.
Posting in forums
You can initiate online discussion board or forum on your website. You can even post forums in the industry by answering questions and promoting your products, which in turn drives the audience to your website. You must focus on keyword optimization while posting forums. Some forums allow you to share links in the comment section, thereby enhancing search engine optimization for your webpage.
Social media metrics
As we all know, nowadays, every person has an account on Facebook, WhatsApp, Instagram, Pinterest and many more. You can post the link to your website with attractive captions and pictures on your social media handles. This is a free and very easy way to promote your webpage and increase its visibility.
- Follow these steps to increase website traffic
- The complete guide to optimizing SEO Article
- On page SEO activities
Search engine and directory submission
To get fine results from your website, don’t forget to submit it to popular search engines like Google, Yahoo, Excite etc. To get more visibility to your website, you can submit it in blog directories like NetworkedBlogs, Pegasus etc. This helps to get better results in long run for off page SEO.
Now, to sum up, these were some Off page SEO strategies which help in bringing plenty of traffic to the target website. By using these Off page SEO strategies, you can publicize your website in your niche with ease.