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Power of Video Marketing [Explained]

24 Apr
2023
power of video marketing

Video marketing is becoming increasingly popular due to the widespread availability of high-speed internet and the growing popularity of mobile devices. Videos are a preferred medium for consuming content, and businesses are leveraging this trend by creating video content to connect with their audience in a more engaging and personal way.

Video marketing can help businesses build trust with their audience, establish their brand as an authority in their industry, and drive more conversions. By creating and distributing high-quality video content, businesses can improve their overall marketing efforts and reach their target audience where they spend the most time online.

We’ve discussed the introduction of video marketing and its uses, different types of video marketing

why businesses need video marketing, etc in the previous blog. 

In this blog, we’ll discuss the distribution and power of video marketing in every business. For further assistance, you can visit the agency of video marketing in Noida.

video marketing agency
Best Video Marketing Agency

The Power of Video Marketing

Video marketing has become a powerful tool for businesses to connect with their target audiences and achieve their marketing goals. Here are some reasons why video marketing is so effective:

Increased Engagement

Video content is more engaging than text or image-based content because it can evoke emotions, tell stories, and convey messages in a more compelling way. According to a study by HubSpot, 54% of consumers prefer to see video content from brands they support.

Higher Conversion Rates

Video content can increase conversion rates by providing more information about a product or service, demonstrating how it works, and building trust with the audience. According to Wyzowl, 84% of consumers have been convinced to make a purchase after watching a brand’s video.

Better Brand Recognition 

Video content can help businesses build brand awareness and recognition by showcasing their products, services, or values in a memorable way. A well-crafted video can help businesses differentiate themselves from their competitors and establish a unique brand identity.

Greater Reach

Video content can be distributed on a variety of platforms, including social media, video hosting sites like YouTube, and email marketing campaigns. This allows businesses to reach a wider audience and increase their brand exposure.

As there are lots of video marketing service providers in Noida that can easily make you under the importance and power of video marketing that can grow your business fastly and gain more traffic by useful means.

Improved SEO

Video content can improve search engine rankings by increasing website traffic, reducing bounce rates, and increasing the time users spend on a website. According to a study by Forrester, pages with video are 53 times more likely to rank on the first page of Google search results.

You can say video marketing can provide businesses with a powerful tool to connect with their audiences, increase engagement and conversions, and improve brand recognition and SEO. By incorporating video into their marketing strategy, businesses can stay ahead of the competition and achieve their marketing goals.

growth though video marketing

Distribution Of Video Marketing 

Video marketing distribution refers to the different channels and platforms that businesses can use to distribute their video content. Here are some of the most popular options:

Social Media

Social media platforms like Facebook, Instagram, Twitter, and LinkedIn are great channels for distributing video content. These platforms have large user bases and offer features like native video uploading and paid advertising options that can help businesses reach their target audience.

However, you can consider any video marketing agency in Noida for social media and other platforms such as youtube, etc.

YouTube

YouTube is the second largest search engine after Google, making it a popular platform for hosting and distributing video content. Businesses can create their own YouTube channel and use search engine optimization (SEO) strategies to improve the visibility of their videos.

Email Marketing

Email marketing campaigns can include video content to increase engagement and drive conversions. Businesses can embed videos directly in their email campaigns or include links to video content hosted on their website or YouTube channel.

Website

Businesses can embed video content on their website to increase engagement and improve SEO. Adding videos to landing pages can also help businesses boost conversion rates.

Events

Businesses can use video content to promote events and share event highlights with attendees and non-attendees. Live streaming is becoming increasingly popular for conferences, seminars, and other events.

Paid Advertising

Businesses can use paid advertising options on social media platforms, YouTube, and other websites to promote their video content and reach a wider audience.

By using a combination of these distribution channels, businesses can maximize the impact of their video content and reach their target audience where they spend the most time online.

video marketing with social channel

Here are some statistics that illustrate the importance of video marketing over time:

  • In 2021, video content accounted for 82% of all internet traffic.
  • By 2022, online videos will make up more than 82% of all consumer internet traffic.
  • 72% of customers would rather learn about a product or service through video.
  • According to a study by Wyzowl, 84% of people have been convinced to buy a product or service by watching a brand’s video.
  • By 2022, the average person is expected to watch 100 minutes of video daily.
  • Social media posts with videos have 48% more views than those without.
  • Video marketers get 66% more qualified leads per year.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • Mobile video consumption rises by 100% every year.

These statistics demonstrate the growing importance of video marketing over time. The video has become a preferred medium for consumers to consume content and for businesses to promote their products or services. 

As the popularity of video continues to grow, it is essential for businesses to incorporate video marketing into their overall marketing strategy to remain competitive and effectively engage with their target audience.

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