Digital marketing or online marketing or internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how products interact with businesses and people purchase. Digital marketing services in Dwarka 2020 are your one-stop-shop for your digital needs.
So, what is digital marketing? Digital marketing is like any other type of marketing—it’s an approach to connect with and influence your potential customers. The real difference is, you connect with and influence those customers via. Online marketing.
What is Digital Marketing?
Basically, digital marketing refers to any online marketing assets or efforts. Email marketing, social media marketing, pay-per-click advertising, and even blogging are all great examples of digital marketing, these companies may help you to introduce people to your company and convince them to buy.
Here are some of the most common digital marketing strategies and assets businesses use to reach people online:
Digital Marketing Assets
Almost anything can be a digital marketing asset and it simply needs to be a marketing tool you use online. Many people don’t realize how many digital marketing strategies they have at their disposal. Here are a few examples as follow:
- Your website
- Video content (video ads, product demos, etc)
- Branded assets (logos, icons, acronyms, etc)
- Written content (eBooks, blog posts, product descriptions, testimonials, etc)
- Images (infographics, product shots, company photos, etc)
- Online products or tools (SaaS, interactive content, calculators, etc)
- Social media pages
Most digital marketing strategies will fall into one of these categories, but smart marketers are constantly coming up with new plans to reach customers online, so the list keeps growing!
Digital Marketing Strategies
The list of digital marketing strategies is also constantly evolving, but here are some of the strategies most businesses are using:
Pay-per-click (PPC) advertising is a broad term that covers any type of digital marketing where you pay for every user who clicks on an advertisement. For example, Google AdWords is a form of PPC advertising is known as “paid search advertising” (which we’ll go over in a second). Another form of PPC advertising is Facebook Ads called “paid social media advertising”.
Paid Social Media Advertising
Most social media platforms like Facebook, Twitter, Instagram, LinkedIn, Snapchat, and Pinterest will allow you to run ads on their site. Paid social media advertising is great for building awareness with audiences that might not be aware that your product or service, business, exists.
Paid Search Advertising
Google, Yahoo, and Bingo all allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best solutions to target potential customers who are actively searching for a service or product like yours.
Social Media Marketing
Social media marketing is free like SEO, an organic way to use social media platforms like Twitter or Facebook to market your business. And, just like SEO, organically marketing your business on social media takes a lot of time and effort, but in the long run, it can deliver low-cost results.
Search Engine Optimization (SEO)
You can also use search engine optimization (SEO) to try and rank blog or page posts on your site organically if you don’t want to pay to show up in the SERPs. You don’t have to pay directly for every click, but getting a page to rank generally takes quite a bit of effort and time.
Email marketing is the original form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise highlight content (often as part of content marketing), special deals, or promote an event.
Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is the science and art of improving your online user experience. Most of the time, businesses use CRO to get more conversions (chats, calls, leads, sales, etc) out of their existing website traffic.
Affiliate marketing is essentially paying someone else (a person or a business) to promote your services and product on their website.
Another fairly broad digital marketing term is Content marketing. Content marketing covers any digital marketing effort that uses content assets (blog posts, eBooks, videos, infographics, etc.) to build brand awareness or drive clicks, sales, or leads.
Digital Marketing Is Better Than Print Marketing
According to the classical practices of companies use brochures, marketing, flex board, flyers, pamphlets and other print media options to advertise. Newspaper ads also an example of print media advertising. Ads over the internet, advertising on television is digital marketing. Digital marketing is better as we have the option to select the target audiences, we can target audiences based on geographical location, based on gender, based on interest, based on age and more endless options. While going for digital marketing you are not wasting on no potential customers and pick whom to show your ads.