THE MOST POPULAR WAYS TO ADVERTISE AND DIFFERENT FORMS OF DIGITAL ADVERTISING:
Many years ago, digital advertising is just a bunch of banners that is to be placed prominently on websites. But whenever you click on them it is very annoying. Today digital advertising is growing faster and there are many online ads being created to target audience. It is being produced based on website content and call to action.
There are various terminologies one need to know in this digital world. Digital ads are creating leads in your business and get your message in front of the masses. One may read the ads either in iPad, Personal Computer or laptop or smartphone or tablet. But this is the playground, where one can become successful. There is an old saying; you can catch a fish where the fishes are.
GLOSSARY:
To get started here is a glossary.
Impressions:
Think of advertising on a TV or Radio. The ads are played quite a number of times and it is guaranteed that n number of people will see and interact with the business person and they feel determined.
In a similar way, many people visit a website and come to see your ads in digital media and few percentages of people come to know your product. Say if 50 persons go through the ad, at least you can gain by those impressions.
Contextual Targeting:
Targets are met every day based on the user’s information, impressions, their browsing habits and patterns of shopping. Each and every ad is target based and served to people or visitors. Say, for instance, if you are booking a flight ticket or train ticket then the user will experience going through the ads for travel bags, booking a taxi, luggage’s etc for another few days.
Then we make or check with the email campaign, through which we can know immediate and accurate results.
ADVERTORIAL:
Sometimes one may announce that as a paid advertisement. One may create ads about men’s looks, men’s fitness, and health, depending on your product. The contents of your ads get leads to your product.
Keywords:
The advertisers catch the keywords or phrases based on the product and trigger ads for the client who is searching those words in Google. These keywords are indirectly related. For instance, you may use “box of chocolates” or “day out to dinner” to trigger Valentine’s Day purchase.
Interstitial ads:
Few ads need to have appeared before one is accessing the contents. Here they will pay for monthly subscription. But due to these ads, it loads slowly and the page is interrupted and there are ads during the natural flow of the reader. These kinds of ads are time-consuming and may do a lot to damage your brand. Also on online Media, one may often come across cost per click and this is how much you get paid after someone is clicking on your ad. Cost per lead is also there, where one gets paid when the click turns into a lead.
Still, there are some terms in digital advertising.
