What is Graphic Design?

29 Nov
2017

What is Graphic Design?

DESIGN • MARKETING

Graphic Designing is an art with a purpose. It involves a systematic and creative plan to find a solution to a problem or we can achieve certain objectives, with the use of symbols, images or even words. It is aesthetic expression of concepts and ideas and visual communication of using various graphic elements and tools.

Elements of Graphic Design

Graphic Designing can be used in variety of image-based designs involving photos, illustrations, symbols and logos, type-based designs, or a combination of both techniques. These graphic designs can include various combinations of the following elements.

Lines: Straight, wavy, curved, thick, thin – when it comes to lines, the possibilities are limitless. Lines allow designers separate content in a layout or to divide a space. They also guide the eyes of the viewer, or make other elements follow a strategic path for added findability, and can also be used to get the viewer easily from point A to point B.

Shapes: Shapes merely offer a variety of ways to fill spaces creatively, to support content and text and other forms of content, and to balance a design. Shapes and designs can be created out of nothing, using white space to give a design structure and clarity.

Colour: Colour, or the absence of colour, is an important element of any design. With a solid understanding of colour theory, designers can amazingly influence a design and a brand, seamlessly integrating colour boldly or with brilliant subtlety.

Type: Type can be used to transform a message from mere text to a work of art. Different fonts, combined with customized spacing, alignments, size, and colour, can add power to the point you are communicating to the world.

Texture: Even a glossy and smooth advertisement can seem tangible with texture. It gives a good sense of a tactile surface through its visual appearance and adds a sense of depth, enhanced by the selection of appropriate paper and material.

Tools of Graphic Design:

Professional visual designers possess a creative mind with an artistic inclination, and so much more. Keenly the observation skills and analytical thinking are essential tools for graphic design, before they dig into their physical tool kit and touch pen to paper or stylus to tablet. Designers often employ a variety of methods to combine art as well as technology to communicate a particular message and create an impressive visual.

Sketchpads: It is a traditional tool used to sketch out ideas; it is the quickest way to jot down the rough designs, which designers can develop further using other tools and technologies.

Computers: Computers and laptops now occupy an essential place in every designer’s tool kit. Hardware such as tablets allow designers to expand their creative freedom and maintain that sketchpad feel.

Software: Technology has opened new doors for realizing creative vision. Like Specialized software such as Photoshop and Illustrator can help to create illustrations, enhance photographs, stylize text, and synergize all of the pieces in incredible layouts.

Graphic Design communicates message visually and brands with impressive business logos, enchanting brochures, newsletters with impact, and stunning posters.

 

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