What is Digital Marketing and Why should i use it?

31 Jul

dmDigitalfcr group marketing sounds like a product of growing Internet domination over businesses but Unlike popular belief Digital marketing is not a new phenomenon, It has been around since the 90’s. As people’s ambitions grew, they started to grow their market online and reach potential customers on the digital domain. And this is where the need grew to target a specific bracket of audience for distinct product or services.

The digital world has been expanding exponentially and seems to grow even more in the near future. Digital marketing may sound mundane and redundant to some, but it is ONE OF THE MOST IMPORTANT aspects of your website, your page needs to be Optimised “on page” as well as “off page” so that your potential customers find your service with ease before other sharks in the sea, after all what is the point of creating something if the person who wants it is not able to find you!?

Here we are listing 5 reasons for you to use Digital marketing for your website:

It’s Flexible and fast as lightning- Digital content can be accessed at any given time across multitudes of devices. It can be edited virtually infinite number of times, and the product can be rolled out in moments.

Cost effectiveness: When compared to the traditional marketing, Digital marketing is a natural choice for small business units, who do not have a hefty budget allocation for post production.

Targeted conversions: With digital marketing, your product reaches the audience which is interested in it. It does not bother other web surfers who do not relate to you. Digital marketing techniques offer a targeted audience reach which deliver high conversion rates, and higher conversion rates mean higher revenues.

Endless functionality: In terms of features and functionality Digital Marketing is miles ahead of its counterparts. Digital content can be infused with all kinds of media, audio, video, animation, interactive flash content, the possibilities are seamless and the options are infinite.

Measurable Insights: The most tempting feature of digital marketing is its ability to show invaluable insights related to your marketing campaign. Using analytics tools you can gauge your visitors’ activities on your webpage, which enables you to comprehend what is wrong and what is right with your marketing strategy.


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